I came across this Advil bottle design while stalking other blogs. It screamed out to me how advertisers rely on the use of image and word to easily convey their message. On the two pictured sides alone the box states that there is an easy open arthritis cap. The writing is also always located right on or near a picture of the "easy" cap. Advil wants to make sure their consumer knows just how easy this new bottle is to use. They marry both word and image to make it undeniably clear what they are selling. They then use this method so repetitively that the consumer cannot even glance at the product without its intent being known. This is a highly successful method of getting one's product out there, simply by inundating the buyer with easy to understand words and images. The two work hand in hand so that all types of learners can understand. If one does not understand why the cap is so oddly shaped, they can read to realize it is specially designed for people with arthritis. On the other hand if someone with arthritis is drawn to the product because the box claims to be beneficial to someone with the disorder, the consumer can get a visual image of how the design caters to him or her. Word and image work off one another. Thus, neither can stand alone and be nearly as successful.
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