When Words and Images Get Clever

     In response to my google search for clever advertisements I found this one for weight watchers. Unlike the Advil bottle from my last post, that used simple language and words repeatedly to get their message across, here they keep it very simple and almost abstract to symbolically show the effects of the Weight Watcher program. While the message is abstract and not so neatly laid out for you, an adult can easily decipher what is being said. It does not matter that a child may not understand because they are not the target audience of the project. No child is interested in or needs to be on the Weight Watcher program. To the adult it is clear that when you start the program you enter through the "big" door as a fat, unhealthy person. Then as your eye moves from left to right you notice the Weight Watcher's logo between the entrance and the exit. This implies the use of the product. As our view meets the end of the photo on the right, you see a skinny door that says "exit". Through the use of one simple word on top of the image of a narrow door one can deduce that the program will leave you skinny and lean enough to have the ability to use the small door. The use of simple language combined with simple images and things we find in everyday living makes this a highly effective advertisement that cleverly conveys the desired intent of the product, Weight Watchers! 


Cred:
http://www.diamondvues.com/WW-Doors.preview.jpg